Stop wasting money on SEO courses. Here's what actually works in 2025

Stop wasting money on SEO courses. Here's what actually works in 2025...

In an amazing #chainet episode with Benjamin Thornton from Keyword.com,
and we got into something that's been bugging me for months...

Are traditional SEO courses even worth it anymore?

His answer honestly surprised me. He said forget the certifications for now just go build something.
His advice is to "Create a WordPress site, pick some random keywords, and see if you can actually rank for them. Then check if ChatGPT pulls up your content when people ask questions."

If you can do that? Congrats, you're basically an SEO already.
But here's where it gets interesting...

Benjamin mentioned something that completely shifted how I think about this whole industry. Brand building is becoming the new SEO hack.

This means:
1: Getting covered by industry publications
2: Building relationships with journalists and experts
3: Creating content that gets cited by others
4: Strong social media and YouTube presence
5: Earning media coverage, not just buying it

So if you're getting mentioned in industry blogs, building relationships with journalists, creating content that actually gets shared and cited... you're not just doing PR anymore, You're doing SEO.

Anyone else noticing this shift? Would love to hear what you're seeing in your space.

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