AI Search Optimization for B2B SaaS: The Complete Guide (2026) | AEO GEO

Do you work at a B2B SaaS company?

Series A+SaaS companies like Granola, Instantly, Composio and others partner with Discovered Labs on SEO and AEO. Click here to learn more: https://discoveredlabs.com/

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How B2B SaaS teams get picked (and cited) by Google’s AI Overviews and LLMs like ChatGPT, Gemini, Claude, and Perplexity through AI search optimization.

In this video, I break down a practical playbook to earn mentions & citations inside AI answers, map your Prompt Universe, and use third-party authority + entity hygiene to win selection in weeks.

*Who this is for*
Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search.

*What you'll learn*

- Why AI Overviews + LLMs are reshaping discovery (zero-click answers)

- SEO ≠ AI selection: only ~12% of URLs cited by AI sit in Google’s top 10 for the same query.

- Where to show up off-site: ChatGPT skews Wikipedia, Google AI Overviews & Perplexity skew Reddit/YouTube - and how to leverage that.

- How often AI Overviews appear now and what that means for your content mix.

- What to publish (answer-first passages, comparisons, integration pages) and how to measure (mention rate, citation rate, Share-of-Voice).

Is SEO the same as AEO? We think not: https://youtu.be/YEhddcoUfeI

*Work with us*

Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/

The CITABLE framework: https://discoveredlabs.com/blog/citable-the-aeo-content-framework-we-use-to-get-b2b-brands-cited-by-ai

Grab the AI Search optimisation checklist: https://discovered.beehiiv.com..../p/ai-search-optimis

*Timestamps*

00:00 Introduction to the AI search optimization opportunity
03:43 Market statistics and why AI search matters now
27:26 Content strategy for AI optimization
38:10 Mapping your prompt universe
49:17 Building authority through third-party validation
1:02:25 Creating consistent entity presence across platforms
1:09:48 Implementation steps and best practices
1:12:08 First mover advantage and timeline
1:13:01 Comparison of different implementation approaches
1:14:00 Final summary and conclusions

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Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
Twitter: https://x.com/saasliam

How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

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