Performance Marketing Full Course 2026 [FREE] | Performance Marketing Tutorial | Simplilearn

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This video on Performance Marketing Full Course 2026 by Simplilearn will help you learn performance marketing from beginner to advanced level and understand how businesses run data-driven campaigns to generate leads, conversions, and revenue. The course begins with an introduction to performance marketing and explains how advertisers measure campaign success using metrics like clicks, leads, and sales. You will learn key concepts such as Google Ads, social media advertising, audience targeting, and conversion optimization. The tutorial also covers campaign tracking, analytics, budgeting, and return on ad spend. You will understand how to create high-performing campaigns and optimize them for better results. By the end of this performance marketing tutorial for beginners, you will clearly understand performance marketing strategies, tools, and techniques used to grow businesses online.

00:00:00 - Introduction To Performance Marketing Full Course 2026
00:03:29 - Introduction to web analytics
00:09:39 - Buying funnel and benefits
00:16:18 - Google Analytics Demo Account
00:20:31 - GA account setup process
00:28:26 - Important things before reports
00:38:03 - Understanding real-time reports
00:43:32 - Beginning Acquisition Reports
01:03:08 - Traffic Acquisition and Session
01:16:35 - Engagement and Monetization Report
01:29:18 - Retention and User Reports
01:35:21 - Preparing for practice questions
01:38:36 - KPI and Metrics Theory
01:49:29 - Overview of analytics tools
02:08:00 - Advertising and Explore section
02:24:16 - Paid, Earned, Owned Media
02:35:22 - Display Campaign Metrics
02:53:14 - ROI and PPC evaluation
03:03:45 - Campaign Analysis with Excel
03:45:04 - Device analysis and bid adjustment
03:55:54 - Behavior data and app analytics
04:00:10 - E-commerce Marketing Funnel
04:08:47 - Bounce rate and exit rate
04:17:53 - GA Practical Setup from Scratch
04:46:47 - Watchfinder Case Study
04:52:55 - Behavior tools and heatmaps
05:06:19 - Search Console Setup and SEO
05:18:19 - Meta Placement Analysis

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➡️ About AI-Powered Digital Marketing Certificate Program

In a world where creativity meets code, learn to turn digital complexity into strategic clarity. Through 100% live sessions, masterclasses by SP Jain Global faculty and real-world projects, master AI, Automation and Analytics using 50+ tools like ChatGPT, Canva, SEMrush and Power BI

Key Features:
✅ Learn directly from SP Jain Global faculty in live, interactive masterclasses
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Skills Covered
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