AI SEO Full Course 2026 | How to Rank on ChatGPT, Google AI & Perplexity

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AI SEO is changing how people discover brands, websites, products, and information online.

Ranking #1 on Google is no longer the only game. Your content now needs to be discovered, understood, selected, and cited by platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and Copilot.

In this complete AI SEO course, I break down how AI search actually works, how AEO, GEO and LLMO differ from traditional SEO, why citations matter, how AI assistants retrieve and synthesize information, and what you can practically do to increase your chances of appearing inside AI generated answers.

We also go deep into traditional SEO foundations, on page SEO, off page SEO, robots.txt, llms.txt, schema markup, structured data, brand associations, information density, AI citations, and how to measure AI SEO traffic inside GA4.

TIMELINE

00:00 Intro
00:12 Is traditional SEO dead?
00:46 Traditional SEO explained
01:34 AEO, GEO, LLMO explained and the difference between them
04:35 In AI SEO, rankings don't matter, citations do
06:04 SEO is still the foundation
07:52 How AI actually answers a question
08:06 Crawling and indexing
10:11 AI assistant retrieval process
13:49 How AI assistants rank
17:47 How AI synthesizes answers from multiple sources
20:10 AI citations and domain discovery
21:10 How different AI platforms rank and select
21:23 Google AI Overviews
22:49 ChatGPT
24:19 Perplexity
24:43 Claude
25:17 Gemini and Copilot
26:12 Which platforms to prioritise
26:30 Work on SEO foundations before AI SEO
26:42 On page SEO
27:45 Off page SEO
28:30 AI search as an addition to on page and off page SEO
29:39 Overlapping elements between SEO and AI SEO
33:41 Robots.txt and llms.txt
34:33 Structured Data, Schema Markup and JSON LD
36:18 How to add schema to your website
38:33 FAQ Schema
39:00 HowTo Schema
39:59 Organisation Schema
40:18 Person and Author Schema
41:19 Article Schema
42:07 Why schema markups are important
43:03 How schema markup differs from natural blog content
44:24 Tactics to win AI citations with on page activities
44:58 Direct answering
45:30 Expert citations
46:09 Hard stats
46:53 Schema markup
47:21 Brand association
48:36 Information density
49:56 Hacks to win AI citations with off page activities
52:58 SEO vs AEO metrics
53:14 Checking AI SEO traffic in GA4
54:57 Checklist for AI SEO
55:10 My take on AI SEO
56:02 Ask your AI SEO questions in the comments

If you're working in SEO, digital marketing, content marketing, performance marketing, or building a brand in 2026, understanding how AI search works is quickly becoming an important part of your marketing stack.

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