A one day Workshop on Effective sales and marketing strategies for Entrepreneurs/Start-ups on 5/2/26

A one-day workshop titled “Effective Sales and Marketing Strategies for Entrepreneurs / Start-ups” was conducted on 05 February 2026 in offline mode. The program was organized by the Department of Business Administration in association with Institution Innovation and Entrepreneurship Development Cell (IIEDC). The resource person, Dr. B. Hari Babu, Assistant Professor, School of Management, Siddhartha Academy of Higher Education (Deemed to be University), Vijayawada, delivered the session using PowerPoint presentations. A total of 72 students participated. The workshop focused on sales fundamentals, marketing strategies, customer understanding, branding, pricing, and promotion, with practical examples relevant to start-ups and entrepreneurship