Facebook Ads Tutorial: Meta Just Changed EVERYTHING (New Campaign Structure Revealed)

Thu, 12 Mar 2026 08:29:15 +0000

Meta secretly removed the Advantage+ toggle, and most advertisers don't even know it happened. If you're looking to stay ahead, consider checking out a Facebook ads tutorial to learn new strategies and adapt before your competitors do.

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Meta just changed EVERYTHING about Facebook Ads - and if you're still running campaigns the old way, you're already behind. In this latest tutorial, Foundation Marketing CEO Ross Simmonds breaks down Meta's massive 2025 updates that are transforming how successful advertisers build, optimize, and scale their Facebook ad campaigns.

What You'll Learn:
✅ Meta's new campaign structure (Advantage+ is completely different now)
✅ How to trigger Advantage+ campaigns without the old toggle
✅ New audience targeting strategies that actually work in 2025
✅ Creative best practices for Meta's AI-driven algorithm
✅ Budget optimization secrets most advertisers miss
✅ Placement and device targeting updates you need to know
✅ Key metrics to track for profitable campaigns

TIMESTAMPS:
00:00 - Intro: Why Facebook Ads Changed Everything
01:04 - Meta's New Campaign Structure Explained
05:04 - Audience Targeting Evolution
05:48 - Placements, Devices & Brand Safety Updates
07:16 - Creative Strategy & Campaign Flow
08:46 - Optimization & Metrics That Matter
09:33 - 2025 Facebook Ads Playbook Summary

KEY TAKEAWAYS:
Advantage+ campaigns now activate based on setup criteria, not toggles
Existing customer budget caps are GONE - use exclusions instead
Creative-to-user matching is more critical than ever
Campaign-level budgets optimize better than ad set budgets
You can finally control placements in Advantage+ campaigns

#FacebookAds #FacebookAds2025 #MetaAds #DigitalMarketing #FacebookAdvertising #SocialMediaMarketing #PaidSocial #MarketingTips #FacebookMarketing #AdvantageePlus #MetaAdvertising #OnlineAdvertising #SMBMarketing #MarketingStrategy #AdOptimization

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