Facebook Ads Tutorial - Free Course for Beginners

Thu, 12 Mar 2026 08:28:01 +0000

In this free Facebook Ads course, I guide you step-by-step on how to set up an effective Facebook ads campaign from scratch. We'll start by creating a Facebook Ads account and move on to setting up campaigns correctly, targeting the right audience, and creating compelling ad creatives with images and videos. I also provide free resources to help you get started.

What You'll Learn
Creating a Facebook Ads Account:

How to set up your account properly.
The difference between the simple method and using Business Manager.
Setting Up Campaigns:

How to set up campaigns the right way.
Defining your campaign goals (e.g., sales, leads).
Targeting the Right Audience:

Setting up targeting for Facebook, Instagram, Messenger, and WhatsApp.
Using broad and Advantage+ audience targeting.
Creating Ad Creatives:

Designing compelling ad creatives with images and videos.
Tips on structuring your photos and videos for maximum impact.
Budget Management:

How to set and manage your budget effectively.
Understanding daily vs. lifetime budgets.
Analyzing and Optimizing:

How to analyze your ad performance.
Tips for optimizing your campaigns over time.

This course is designed specifically for beginners and covers everything you need to know, avoiding the common pitfalls and advanced techniques that other tutorials often jump to. You'll learn how to run ads not only on Facebook but also on Instagram, Messenger, and WhatsApp, since they're all part of Meta's ad platform.

We'll cover the two methods of setting up a Facebook ads campaign, why I recommend using the Business Manager over the simpler method, and how to connect your Facebook and Instagram accounts. I'll show you how to set up your Business Manager properly, create ad accounts, and handle billing and payments to avoid common issues.

Throughout the video, I'll explain the structure of Facebook ads, including campaigns, ad sets, and ads. You'll learn how to define your campaign goals, target the right audience, and create effective ad creatives. I also provide tips on budget management and how to analyze and optimize your campaigns for better performance.

Whether you're new to Facebook ads or looking to refine your approach, this course will equip you with the knowledge and tools to create successful ad campaigns.

Resources:
Get the Facebook Ads AI Prompt Book - https://skillleap.ai/pages/fb-prompt-book

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