Tutorial | What Is Learning Phase And How To Pass It | TikTok Ads Manager 101

Thu, 12 Mar 2026 09:17:59 +0000

[TikTok Ads Learning Phase - Detailed Explanation + Strategies]
As part of TikTok Ads Manager, the Learning Phase is probably the least known yet one of the most important part of your TikTok ad delivery process. Watch this episode to learn about what the Learning Phase is, how to pass it, and what to do if your TikTok ad campaigns do not pass it.

In this episode, we will talk about:
0:00 Introduction
0:31 What is Learning Phase
1:16 What to Expect in the Learning Phase
2:11 "Don't"s of the Learning Phase
2:37 What If A Campaign Fails the Learning Phase
3:45 Recap & Advices